Hey, I'm Nils 👋

Designing products people love - and teams that scale

Nils Hoffmann

I'm a Product Design Leader focused on impact

I've spent 10+ years designing and evolving complex digital products — and building design teams that deliver measurable results.

My background is deeply hands-on in UX and UI, paired with strong product and business thinking. Over time, my role expanded into leadership: aligning design with company goals, improving decision-making, and helping teams ship work that actually moves the needle.

My Career

How I add value

Designing for Business Impact

Improving conversion, activation, and retention by reducing friction in critical user journeys.

Making Complex Systems Usable

Simplifying workflows and information architecture to lower customer effort and reduce support overhead.

Growing Teams That Deliver

Helping designers grow into confident problem solvers and aligning design work with product goals.

Ask me anything

or write me an email